Our Story

Hello from beautiful Salcombe!

I’m Fi and I’m fortunate enough to to be born and bred here by the sea in stunning South Devon, where I now live all year round.

I’m energetic, bold and love to squeeze the max out of life, which is why you’ll always find me on, in, or near the water.

Whether I’m walking my gorgeous dogs, Dot and Bluebell, across Bolberry Down to Soar Mill Cove, kayaking around the coast from Hope Cove, SUPing at South Sands or heading to the surf beaches of the North Coast, I want to be out there, making the most of every day, come rain or shine.

Salcombe Sea Wear

I’m the founder of Salcombe Sea Wear, which I established in 2022 when I realised that my changing robe could be so much better made to suit Salcombe life. And so the Salcombe Robe was born!

Many hours spent working with ethical manufacturers to enhance the technical specifications of the Salcombe Robe – including its hood, seams and fastenings – have resulted in an iconic, lightweight product that defines the Salcombe spirit: facing and embracing the elements, whatever they may be.

I’ve also created a range of stunning active-wear that marries ocean-blue and sunset-coral shades to bring those Salcombe seaside vibes into every day, whether that be yoga, running, walking, HIIT or just relaxing with a sun-downer and enjoying the moment.

Salcombe Sea Wear represents the vitality and spirit of a coast-dwelling lifestyle, that transfers naturally into your everyday life, wherever you may be. Just – be out there

Interested? Shop the Collection!

Take a look through our catalogue, browse our activewear and more.

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